Samsung kicked off CES 2025 with a bang, unveiling a host of new products and innovations aimed at integrating artificial intelligence (AI) into everyday life. The theme for this year’s conference was “AI for All,” and Samsung delivered on this promise with exciting announcements across various product categories.
New Frame TVs
Samsung’s latest Frame TVs are not just about displaying art; they now come with enhanced AI features. These TVs can analyze your viewing habits and preferences to recommend content that suits your taste. The AI can also adjust the lighting and sound settings to create the perfect ambiance for any time of day.
AI-Enhanced Appliances
Samsung showcased a range of AI-enhanced home appliances, including refrigerators with built-in screens and AI capabilities. These refrigerators can help you manage your grocery list, suggest recipes based on the ingredients you have, and even provide voice-guided cooking instructions. The AI can also monitor food freshness and send alerts when items need to be restocked.
QD-OLED Gaming Monitor
The new 27-inch Samsung Odyssey OLED G8 (G81SF) gaming monitor is designed for gamers who demand the best visual experience. With its stunning 4K resolution (3840×2160) and 240Hz refresh rate, this monitor uses AI to optimize performance in real-time, ensuring smooth gameplay and vibrant colors.
Eclipsa Audio Technology
In collaboration with Google, Samsung introduced Eclipsa, a new 3D audio technology designed to rival Dolby Atmos and DTS. Eclipsa uses AI to create a more immersive audio experience, making you feel like you’re right in the middle of the action, whether you’re watching a movie or playing a game.

Home Robot Ballie
After years of anticipation, Samsung finally announced a release date for its home robot, Ballie. Ballie is an autonomous robot that can perform various tasks around the house, such as cleaning, fetching items, and even providing companionship. The robot uses AI to learn your routines and adapt to your needs, making daily life more convenient.

AI Integration
Samsung’s focus on AI integration was evident throughout the conference. The company highlighted how AI can enhance user experiences, from voice-guided cooking in smart refrigerators to real-time translations in home appliances. Samsung also emphasized its commitment to accessibility, with voice guides for customers with low vision and AI-powered features for the visually impaired.
Looking Ahead
While the Galaxy S25 smartphone was not unveiled at CES 2025, Samsung announced that the next Unpacked event will take place on January 22, 2025. This event is expected to provide more details about Samsung’s latest flagship device and further advancements in Galaxy AI.ts in Galaxy AI.