According to a recent report by market analyst TrendForce, global shipments of virtual reality (VR) and mixed reality (MR) headsets are expected to reach approximately 9.6 million units in 2024, representing an 8.8% year-on-year increase. This growth is driven by several key trends in the VR and MR market.
Meta Leads the Market: Meta continues to dominate the VR and MR headset market with a 73% market share in 2024. The popularity of the affordable Quest 3S, priced at just $299, has significantly contributed to this growth. Meta’s strategy of prioritizing budget-friendly devices has resonated well with consumers1.
Sony’s PS VR2: Sony’s PS VR2 holds the second-largest market share at 9%. Despite efforts to integrate the PS VR2 with PC platforms using adapters to broaden the content ecosystem, limited functionality and application support have hindered its performance, resulting in a 25% year-on-year decline in shipments.
Apple Vision Pro: Apple’s Vision Pro, launched earlier this year, quickly captured 5% of the overall market. Although its high price and limited application resources have held back sales, the Vision Pro has set a new benchmark for product specifications and visual quality in the sector1. The introduction of OLEDoS display technology in the Vision Pro has been a game-changer, shifting the market focus from consumer-oriented entertainment to multi-functional productivity tools.
Future Trends: The report highlights three key trends shaping the global VR and MR ecosystem: the dominance of low-cost devices, the shift from entertainment accessories to productivity tools, and the emergence of OLEDoS as the preferred display technology for high-end near-eye devices. These trends are expected to continue influencing the market over the next several years1.
Conclusion: The VR and MR market is evolving rapidly, with companies like Meta, Sony, and Apple leading the way. As the market continues to grow, we can expect to see more innovative products and applications that expand the role of VR and MR devices in both consumer and enterprise markets1.